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YMCA of Greater Rochester Brand Spot

Client:

Rochester YMCA

Year:

2025

The YMCA of Greater Rochester joined our monthly retainer to capture the dozens of reasons, over the seasons, that the Y is an absolutely incredible community and family asset. In this brand spot, they asked us to show how a family can arrive to any Rochester YMCA and take their separate paths to health and wellness, from fitness classes to smart machines, child care to team sports, and from the pool to the café.

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Select photography in collaboration with Autumn Layne Photography, Nya Robinson and DS+CO

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