Avangrid Brand Ad

Avangrid, the parent company for NYSEG and RG&E, among others, asked us to create a brand spot for people considering buying an electric vehicle in the future. With a growing number of people making a switch to EVs and curious about the savings involved, we wanted to answer some of those questions while connecting with them on a human level. Beyond charging ports and dollars saved (though those are important points), we wanted to help viewers see themselves in one of these vehicles. After all, what else is a vehicle, electric or otherwise, other than a way to bring family and friends back together?