Greater Roc Brand Anthem '24

As proud Rochester-area folks, we've partnered with Greater Roc for years, and loved every minute of it. A client dedicated to spotlighting amazing people in the region that also pushes us to take MORE creative risks? Yes, yes and yes please. In the latest brand anthem video, we departed from our tried and true interview-based anthems of the past and decided to let the visuals and custom-composed music do the talking (featuring the talents of Levi Bennett, who also appears in the video itself). Our client made the bold choice to ask us to push the envelope, so we got conceptual. We put dancers in the water. We cut ice with a chainsaw. We chased a sailboat and made friends with a robot dog. Sometimes you gotta reach for it, you know?